The sales funnel, or purchase funnel is an analytical tool for sales and marketing, which reflects the effectiveness of all sales channels. Another metaphor – the sales pyramid, reflects the whole essence of the process much more accurately. People drop away at each stage of a long sales process and only the most persistent customers reach the top of the pyramid.
There is no universal recipe for building a standard funnel. A sales funnel is divided into various steps, which differ depending on the particular sales model. The most common model of the sales funnel is the classical AIDA:
- А – Awareness
- I – Interest
- D – Desire
- A – Action
Such a sales funnel is suitable for most companies; it is easy to use in any business and it reflects the stages of interaction with the customer.
4 best retail CRM tools for sales funnel management
If you want an effective tool for your sales funnel management, you should definitely consider CRM-systems. Almost any retail CRM software has the tools necessary to build reports on sales and leads.
Bpm’online is one of the best-known and most-used retail CRM tools. The funnel is implemented in several variants in the sales analysis panel. The dashboard on the right shows the profitability and the number of active sales in each stage of the funnel. The sales funnel in bpm’online retail CRM tool has its own quick filter for displaying data for a certain time period. In a separate tab, you can compare funnels for different periods.
Salesforce is an all-in-one, cloud-based solution that has everything you need in a CRM software. Salesforce lets you take advantage of the product’s robust set of CRM tools and resources at an affordable price. The platform is very easy to use and includes key features like lead generation, contact and opportunity management, sales forecasting, workflow automation, and much more.
Pipedrive is a sales management Retail CRM tool built for salespeople. The tool is used by more than 50k sales teams globally. Pipedrive gives step-by-step guidance to keep attention focused on the activities that drive deals to close. The software is easy to use and customize to fit commercial needs.
Base is an all-in-one sales platform that allows you to add the tools your sales team needs to successfully run your business. This crm software is best known for its excellent sales tracking, forecasting and reporting capabilities. Base allows sales professionals to manage their sales funnel in a highly effective manner.
Building a sales funnel is an opportunity to measure your progress at each stage of the sales process and evaluate the effectiveness of your business. Having a sales funnel in place gives you the visibility and consistent process necessary to get the best result out of your sales leads. As an analytical tool, the sales funnel is effective both in B2B and B2C market segments. It is very important to understand that each company’s sales funnel is unique, as each business process is built in its own way.