You may have seen referral spam in the Google Analytics. It damages a site’s visibility on the internet and can junk up in your report in no time. Moreover, referral spam creates lots of problems for the users and wastes your time on the internet. It has the ability to skew your marketing strategies to a great extent. Referral spam is not a new term. It has been around for years, and various tips have been provided by Google and marketers to get rid of it.
Introduction to referral spam
Nik Chaykovskiy, a top professional from Semalt, prepared this interesting article about referral spam, providing us with useful information and tipson how to prevent it. It has been divided into two types: crawler referral spam and ghost referral spam.
Ghost referral spam originates when the spammers send useless data directly to your Google Analytics account via the Measurement Protocol without visiting your site. Referral spam never visits your site, but the hit is always shown in Google Analytics report. Crawler referral spam occurs when some spam visits your site, and the bounce rate is shown as cent percent.
Do you have spam in the data?
Referral spam creates spikes in your web traffic and is difficult to deal with. You can, however, find the spammers and hackers who might be showing those views in your Google Analytics report. For this, you should go to the Acquisition section in Google Analytics and observe all of your referrals. If you see any of these websites, you should block it immediately. 4webmasters.org, button-for-website.com, trafficmonetize.org, webmonnetizer.net, event-tracking.com, darodar.com, and get-free-traffic-now.com are the common examples of referral spam resources.
Stop ignoring this threat
Experts have raised various questions about how to get rid of referral spam to a great extent. Most of the webmasters assume the data being generated by referral spam is reliable because the hits are always shown in the Google Analytics. But the truth is that the data is not safe and should not be taken for granted.
Blocking referral spam
It is necessary to prevent referral spam in your Google Analytics as soon as possible. Protecting your website and all subdomains is the only way your business can survive on the internet. In the beginning, it will take some time to learn all the methods and tricks. Digital marketers claim that you can clean your data by creating filters. The first step is to authorize your Google Analytics account and check the reports on a regular basis. The next step is to use the IsReferralSpam option for cleaning all of the sessions. Later on, you should create reports in your Google Analytics account based on thefresh data.
Is your traffic legitimate?
If you have the problem of receiving lots of hits without SEO, there are chances that spammers have hit your site. The best way to get rid of them is creating filters and blocking the IP addresses of them as soon as possible. There are chances that the spammers are sending you direct traffic, but its quality is compromised. Direct traffic comes from social media, and that’s what you can depend on.